In a time where AI models spit out surveys in seconds and client budgets feel tighter than ever, it’s easy to feel unsettled about the future of research. But maybe the answer isn’t to chase what's new and shiny; it’s to build from a stronger foundation and be crystal clear about the value only humans can bring. I remember first starting out an internship for a company called Vision Critical, a Canadian based company with an office not far from Waterloo. I quickly learned th

Jamestown Analytics, Data, and the Future of Decision-Making – What Football Can Teach Research There’s something fascinating happening...

Market research agencies and the holding email - a love affair that needs to be consigned to the history books. Market research agencies...