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Manchester City, the 115 charges and football's trust problem
I love football and, as a Reading FC supporter, I’ve experienced rather more of its ups and downs than I’d probably like. I’ve also spent a huge amount of the last 20 years watching the Premier League. The title races, relegation battles, Aguero in 2012, Leicester winning the league and plenty more besides have all been part of the experience. That’s partly why the Manchester City case is so difficult to get your head around. The independent commission has now found City guil
Oct 64 min read


Google's Rhythm of Food
I spend a lot of my time designing surveys, so perhaps I shouldn't admit this. One of the most interesting pieces of consumer research I've seen recently doesn't contain a single questionnaire. It's called The Rhythm of Food, an interactive project that uses years of Google search data to show how interest in different foods changes throughout the year. If you haven't seen it, it's well worth five minutes of your time: https://rhythm-of-food.net/ August's most common food sea
Aug 43 min read


Get to know Elliot!
Although data and market research take up a lot of my time, they aren't everything. My girlfriend and I had our first child, our son Ember, in November 2023. In June 2026, our daughter Mallory joined us too. She's a great mum. She works in a nursery and has four young nephews, so she has far more experience with small children than I do. I'm still learning as we go! I grew up in Binfield, Berkshire, and I'm lucky enough to have my parents and sister living nearby. Every Chris
Jun 18, 20233 min read


What does ‘good weather’ actually mean? A market research look at the rise of coolcations
I love a beach holiday. Give me sunshine, a pool and somewhere warm and I’m generally pretty happy. But this summer we had our second child, so there have been no holidays for us. If anything, staying at home has made me think more about what I actually want from summer weather. Us at a beach...in Reading. Yes you read that correctly. This is at Lagoona Park It has been hot enough here, let alone going abroad looking for even more heat. On some of the hottest days we’ve proba
Aug 283 min read


Radiocentre - The First Big Project
BBC Radio 1 & Radio 2 Audience Research Client: RadioCentre This was one of the first projects I worked on where I saw research move beyond the client presentation and have a wider, public impact. RadioCentre commissioned BDRC Continental to provide audience evidence for the BBC Trust's review of its network music radio services. We surveyed 2,000 weekly Radio 1 and Radio 2 listeners, with the sample structured against RAJAR audience profiles, exploring perceptions of the sta
Aug 262 min read


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