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26/27 Fantasy League Launch!
Client side vs agency side. Quant vs qual. Synthetic vs Authentic... Who comes out on top? Fern Insight and The UK Omnibus Group are teaming up to run a Fantasy Premier League (FPL) mini-league for anyone in insight, market research and data. We've watched fantasy football transform from a newspaper column into the online phenomenon it is today. Fantasy Premier League has arrived in the market research industry New season, new league, all welcome. The league code is: r86kfp T
Jul 311 min read
Next Generation MRX advice
In a time where AI models spit out surveys in seconds and client budgets feel tighter than ever, it’s easy to feel unsettled about the future of research. But maybe the answer isn’t to chase what's new and shiny; it’s to build from a stronger foundation and be crystal clear about the value only humans can bring. I remember first starting out an internship for a company called Vision Critical, a Canadian based company with an office not far from Waterloo. I quickly learned th
Aug 1, 20253 min read
Get to know Elliot!
Although data and market research take up a lot of my time, they aren't everything. My girlfriend and I had our first child, our son Ember, in November 2023. In June 2026, our daughter Mallory joined us too. She's a great mum. She works in a nursery and has four young nephews, so she has far more experience with small children than I do. I'm still learning as we go! I grew up in Binfield, Berkshire, and I'm lucky enough to have my parents and sister living nearby. Every Chris
Jun 18, 20233 min read
Donor Pulse 2026 Opinion
Every year there seems to be another reason why charitable giving should be falling. The cost of living. Political uncertainty. Global conflict. Rising household bills. And yet the latest Donor Pulse 2026 report from Enthuse paints a surprisingly resilient picture of giving in the UK. You can read the full report here:https://enthuse.com/resources/donor-pulse Having spent over a decade working in the charity sector and in market research, a few findings really stood out to me
3 days ago3 min read
Google's Rhythm of Food
I spend a lot of my time designing surveys, so perhaps I shouldn't admit this. One of the most interesting pieces of consumer research I've seen recently doesn't contain a single questionnaire. It's called The Rhythm of Food, an interactive project that uses years of Google search data to show how interest in different foods changes throughout the year. If you haven't seen it, it's well worth five minutes of your time: https://rhythm-of-food.net/ August's most common food sea
4 days ago3 min read
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