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Radiocentre - The First Big Project
BBC Radio 1 & Radio 2 Audience Research Client: RadioCentre This was one of the first projects I worked on where I saw research move beyond the client presentation and have a wider, public impact. RadioCentre commissioned BDRC Continental to provide audience evidence for the BBC Trust's review of its network music radio services. We surveyed 2,000 weekly Radio 1 and Radio 2 listeners, with the sample structured against RAJAR audience profiles, exploring perceptions of the sta
6 days ago2 min read


Pedro Powers Ahead
After toying with my team for many an hour, the XI I eventually settled on didn’t do too badly. The big decision was Haaland. I looked at him repeatedly but eventually took the risk and went without. A combination of his lack of pre-season minutes and the manager’s comments tipped the balance. That decision freed up the money elsewhere and left me with João Pedro as captain. One goal, one assist. That’ll do nicely. THE HITS João Pedro A solid captain choice. Plenty of manager
Aug 242 min read


Get to know Elliot!
Although data and market research take up a lot of my time, they aren't everything. My girlfriend and I had our first child, our son Ember, in November 2023. In June 2026, our daughter Mallory joined us too. She's a great mum. She works in a nursery and has four young nephews, so she has far more experience with small children than I do. I'm still learning as we go! I grew up in Binfield, Berkshire, and I'm lucky enough to have my parents and sister living nearby. Every Chris
Jun 18, 20233 min read


What does ‘good weather’ actually mean? A market research look at the rise of coolcations
I love a beach holiday. Give me sunshine, a pool and somewhere warm and I’m generally pretty happy. But this summer we had our second child, so there have been no holidays for us. If anything, staying at home has made me think more about what I actually want from summer weather. Us at a beach...in Reading. Yes you read that correctly. This is at Lagoona Park It has been hot enough here, let alone going abroad looking for even more heat. On some of the hottest days we’ve proba
4 days ago3 min read


Donor Pulse 2026 Opinion
Every year there seems to be another reason why charitable giving should be falling. The cost of living. Political uncertainty. Global conflict. Rising household bills. And yet the latest Donor Pulse 2026 report from Enthuse paints a surprisingly resilient picture of giving in the UK. You can read the full report here:https://enthuse.com/resources/donor-pulse Having spent over a decade working in the charity sector and in market research, a few findings really stood out to me
Aug 53 min read


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