Data visualisation tools like Looker Studio  (formerly Google Data Studio) and Power BI  promise to turn raw data into actionable...

The shift from Universal Analytics to Google Analytics 4 (GA4) was touted as a leap forward in data analytics. However, over a year into...

Brand Packaging: The Devil is in the Detail When it comes to brand packaging research , it is often the smallest details that make the...

Why post project reviews matter

A new survey from Parentkind and YouGov has revealed that around one in three UK parents have asked for a special educational needs (SEN)...

In a time where AI models spit out surveys in seconds and client budgets feel tighter than ever, it’s easy to feel unsettled about the...

Jamestown Analytics, Data, and the Future of Decision-Making – What Football Can Teach Research There’s something fascinating happening...

Working in the non-profit sector means I need to keep a pulse on the industry - here are insights from the last wave of the Community...

Let's break down some of the questionnaire jargon you may see in a questionnaire or survey platform. What is anchoring? Anchoring an...

LET'S GO TO THE MOVIES! 🍿 Survey's needn't be boring. I've created a cinema 🎥 themed demo survey to show different types of questions...

Usually during a final year project or dissertation a university student will need to embark on a new field of study by conducting a...

Survey data analysis is a powerful tool for gathering insights and drawing meaningful conclusions. However, one challenge researchers...

In the realm of research and surveys, statistical significance plays a crucial role in determining the reliability and validity of...

Congratulations on creating your survey! But before you dive into collecting responses, it's crucial to prioritise testing. Effective...

So you have collected your data, analysed it and you think you have a story so now what? You need to convey your story to stakeholders so...

The Net Promoter Score (NPS) has gained significant popularity as a customer satisfaction metric and survey tool. NPS measures customer...

Online surveys have become an invaluable tool for gathering data and insights from a wide range of audiences. However, creating an...

When designing surveys, it's essential to prioritise the respondent's experience while ensuring accurate and meaningful data collection....

In today's data-driven world, businesses and researchers rely on surveys to gather valuable insights from their target audience. But in...